About us

Clever Book Ltd. was founded in 2010 by Ana Atanasova and Maia Bobeva, two professionals in the magazine publishing field with a passion for making reading engaging for children. The company was born from a personal story: Maia’s young son resisted traditional reading but was immediately drawn to books with interactive content — stories where he could take part in the action.

This experience shaped our vision. We believe that the desire to learn is in-built in every child, and our role as publishers, parents, and educators is to nurture it. That is why we create products that combine learning and play, spark curiosity, and encourage both family interaction and independent exploration.

Our core values are:

• Learning through play – making knowledge accessible, joyful, and interactive

• Developing essential skills – logical thinking, problem-solving, creativity, curiosity, and the courage to try new things

• Fostering emotional and social intelligence – helping children understand themselves and others through stories and games

Over the years, Clever Book has built a strong catalogue of innovative children’s products, trusted by parents and educators alike. Our bestselling lines include:

• Educational Cards – wipe-clean and puzzle card sets designed to develop core early skills in literacy, numeracy, and everyday life

• Lilly Chick Series – our most successful picture book series, beloved for its warm rhyming stories that highlight emotions, family life, and everyday adventures

Today, Clever Book partners with publishers and distributors to bring playful learning tools to children across markets.

We continue to expand internationally with a commitment to quality, creativity, and educational value.